Instead of attempting to fix the challenging balance between revenue generation and high costs as well as the risks of how soft budget constraints and a global crisis (e.g., COVID-19) play together, the global top clubs went down the road of ‘ego avenue’ for a quick fix in relation to their breakaway attempt in the […]
In a sports landscape with an evident and widespread globalization pattern, it is as if this sports context is galvanized back to the era in which Da Vinci and Newton made their first discoveries. When analyzing the current sports business agenda, there are many opportunities that go beyond the mix of traditional fan engagement and […]