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Tag Archives | Gareth Bale

Skærmbillede 2016-08-10 kl. 13.35.25

Aktiviteten på transfermarkedet bryder igen lydmuren – Manchester United køber Pogba

Manchester United har lige investeret knap 800 mio. kr. i købet af den franske midtbanestjerne Paul Pogba fra Juventus. Det er et enormt beløb, som betyder, at transferrekorden igen er blev brudt, hvilket giver såvel Pogba som United en gigantisk iscenesættelse, som giver tilløb til sportslige og kommercielle muligheder, der kan realiseres, hvis alle forventninger […]

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Football players are social media stars with an ability to generate eyeballs and money

In the contemporary commercial football industry, the identities of football fans tend to have a tribal nature in which certain behavioral fan patterns highlight the celebrated stardom of professional football players. Last week, I wrote a post (see here) about whether or not sports sponsors have a responsibility for the creation of enhanced fan experiences. […]

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UEFA Champions League success means more business for Real Madrid and its personal super stars ala Christiano Ronaldo

With the UEFA Champions League Final, which was played on May 24th between the two Spanish teams Atletico Madrid and Real Madrid, football fans from all over the world witnessed another example of UEFA’s ability to launch premium events and to monetize from this process. UEFA’s tournaments feature the best clubs and players in the […]

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The football transfer market illustrates the transformation economy

Pine & Gilmore’s (1999) bestselling book “The Experience Economy – work is theater & every business a stage” marked the concept’s (i.e. experience economy) rapid blossoming. Following the development of economic offerings, which ranges from the economization of 1) commodities (in the agrarian economy), 2) goods (in the industrial economy), 3) services (in the service economy) […]

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FC Barcelona, Real Madrid – business models and transfer deals

“In the age of Beckham and Rooney, Ronaldo and Zidane, the attempt to commercially control both images and information around football has never been so great. For those players at the pinnacle of the sport the rewards of playing the professional game and the commercial trappings that accompany it are viewed as recognition that their […]

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