As a natural follow-up on my perspective on Neymar’s commercial potential on this blog, it is interesting to look at the new English Premier season and its star players. In that regard, ‘REPUCOM’s Celebrity DBI tracker’ found that Robin Van Persie from Manchester United was the star player of the Premier League, who offers sponsors […]
Tag Archives | football branding
Football marketing targeting kids
By Kenneth Cortsen on August 15, 2013 in Sport & CSR, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“When I take my kid out and hit him ground balls at shortstop, he wants to be Derek Jeter. He doesn’t want to be me. So any professional athlete who tells you he’s not a role model is full of baloney.” (Father and Little League Coach – Pulley, 2001, p. 131 in Bush et al., […]
Italy’s ‘Serie A’ & the economic competition of European football leagues
By Kenneth Cortsen on August 14, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
What inspired me to write this post was an article, which I read on the Danish football site, www.bold.dk, earlier today. The article refers to statements from the AS Roma star Daniele De Rossi, who highlights the current position of Italian club football, which De Rossi associates with a ‘free fall’. He points to the […]
Neymar’s brand power – his FC Barcelona colleague Lionel Messi and Christiano Ronaldo still beat him but for how long?
By Kenneth Cortsen on August 12, 2013 in Sport & CSR, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Lionel Messi still has more penetration from a sponsorship angle than Neymar in Spain although the potential of Neymar is great and most likely will continue to grow in accordance with his presence in FC Barcelona. We have already seen that Neymar has developed a very powerful personal brand in Brazil and South America and […]
The ‘Liverpool Way’ – learn while engaging with one of the world’s most popular football brands
By Kenneth Cortsen on July 31, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Liverpool Football Club and London School of Business & Finance (LSBF) have joined forces to introduce a new educational opportunity to sport management practitioners and general business people. Under the umbrella of LFC E.L.I.T.E.S. (Education and Learning Initiative Training Entrepreneurs in Sport), the educational programmes will offer courses, which combine classroom theory and football (soccer). […]