In relation to my research within the intersection between sports branding, sports economy and sports management, I wrote a post (in Danish) on the 11th of June on this web site concerning the application of different media platfoms in professional sports in Denmark (the post was about football, i.e. soccer in the US). It was […]
Tag Archives | football branding
The role of female sports fans in the business of sports
“Scarborough Sports Marketing Research noted the number of female sports fans has increased tremendously over the years (“The women are sports fans,” 2002; Vogt, 2002). In fact, the percentage of women who claimed to be very, or somewhat, avid sports fans doubled between 1998 (29%) and 2002 (58%; Gaffney, 2002). In 2008, women comprised 45% […]
The market for football jerseys
There is definitely a strong market for football jersey, which is manifested by the massive amount of football fans worldwide, who solidly identify themselves with specific clubs and players and thus with the heritage and/or traditions linked to these. The passionate and tribal behavior of these fans lead to light, moderate or heavy consumption patterns, […]
Taking a look at big spenders in ‘sports sponsorship’ – part 3 – Emirates & its football engagement
By Kenneth Cortsen on June 27, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
When following the world of professional sports and especially football, you will recognize Emirates. In an investigation of sports sponsorships, the brand from Dubai comes to mind as a key player in the management of various sponsorship assets in different sports. In terms of football sponsorships, Emirates has taken a dominant role. The brand has […]
Nike’s storytelling approach to ‘football branding’
By Kenneth Cortsen on June 17, 2013 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The recent development in the ‘experience economy’ marks an era where ‘reality television’ sets some of the standards for what people perceive to be appealing. Sport brands has thus come to a point where they apply ‘aspects’ of this development to link up with future stars and based on that they find a way to […]