The evolution of professional sports demonstrates a growing tendency of stakeholder demands dominating the application of sound governance principles, enhanced transparency, and good corporate citizenship. The Peng Shuai case in international tennis – and how the WTA has tackled it – illustrates an interesting development when it comes to the commercialization and politicization of sports. […]
Tag Archives | Colin Kaepernick
Social media is an engagement platform that brings sports brands closer to their audiences – case of sports stars’ social media use
By Kenneth Cortsen on November 23, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In my recent post about social media applications as a way to more profitable stakeholder relationships in the business of sports, check here, I commented on some of the many commercial opportunities tied to sports stars’ social media presence. Basketball star Jeremy Lin is one example of how proper online appearances have changed the nature […]
What star players are top sellers in the NFL?
By Kenneth Cortsen on January 22, 2014 in Sport Economy, Sport Management, Sport Marketing
According to Forbes, NFL brings in over $9 billion in revenues and the average NFL team is worth around $1.2 billion. The latter is a 30% increase since Commissioner Roger Goodell took over in 2006. Revenues from merchandise sales account for an essential part of NFL’s business model. Super stars like QBs Colin Kaepernick and Peyton […]