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Tag Archives | attention economy

Paddy Power – the power of the mix between sports betting and attention economy

Picture: Liverpool fans had the opportunity to swap their Balotelli shirts outside Anfield (source: Paddy Power). Betting company Paddy Power notoriously split people’s opinions about ‘business practices’ for what reason the brand is attached with a love-hate-relationship. The competition in the betting industry is harsh but Paddy Power has found a proficient path to shape […]

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Transformation, framing and the cultural DNA of football’s transfer market in the postmodern era

Football’s transfer window activities have evolved over the years. Now, we are in the middle of another transfer window (January, 2014) and all the meaning associated with this. It marks isolated periods of time in which a football club can buy and sell and thus transfer players to re-structure its roster. In today’s professional football […]

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