Last summer’s ECCO FEI European Championships in horse jumping, dressage and para-dressage is another good showcase example of Denmark’s and Herning’s competent abilities to bid for and host sport events. Denmark is a small country and Herning is not a major cosmopolitan capital but despite these facts they are still subjects to ongoing positive storytelling […]
Archive | Sport Marketing
German football – cohesion between sporting and commercial performance and insight into the modern German football icon Mesut Özil
By Kenneth Cortsen on March 19, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Germany is an interesting topic of discussion when investigating the cohesion between commercial and sporting performances in top football. This cohesion is linked to the equation that the more money available, the higher the probability of winning titles. That also goes for Germany where Bayern Munich’s dominance over a longer time-span speaks for itself but […]
Liverpool FC returns to Aalborg, Denmark – learn while engaging with one of the world’s most popular football brands
Through my affiliation with UCN Sport Management, I collaborate with Liverpool FC, LFC E.L.I.T.E.S. and London School of Business and Finance in terms of providing a new, innovative and high-quality educational opportunity. Therefore, we (UCN Sport Management) are very proud to announce that once again UCN got the opportunity to offer the LFC E.L.I.T.E.S. (global […]
Messi, football, Adidas, FIFA World Cup 2014 and ‘hybrid sportsbranding’
By Kenneth Cortsen on March 13, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Personal sports branding apply fundamentals from classic branding theory. Consistency is important but given the personal feelings and thoughts of athletes, a personal sports brand is subject to instinct positive or negative changes caused by personal actions. Additionally, in personal sports branding the athlete’s performances on the field are changing over time from the athletic […]
Football and power – an inevitable marriage in the most popular sport worldwide
By Kenneth Cortsen on March 5, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Football is a ‘money game’, which I have highlighted in previous posts on this blog. As a result of the huge flow of money in the most appealing and popular sport globally, there are also significant ramifications such as the natural power battles and missions, which are often interrelated with apparent cashflows. Football has undergone […]