It is not undisclosed that sports act as a force of attraction on the global population. Brands of professional sports leagues, teams and athletes are constantly shaped and re-shaped (often to a higher degree than ordinary brands) for what reason decision makers in the business of sports should scan the environments around their brand(s) to […]
Archive | Sport Marketing
Sports Sponsorship is still a very RELEVANT medium
By Kenneth Cortsen on February 18, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
#SportsSponsorship #EmotionalEquity I just wrote a guest post for Morten Østergaard’s blog about the future outlook for the business of sports sponsorship. There are many elements, which emphasize the strengths of sports sponsorship as a medium (for sports entities as well as for corporate sponsors) – read the full post by clicking the link below: Morten […]
The impact of technology and other WINNING investments on the business of sports
By Kenneth Cortsen on February 12, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
As a result of the rapid growth of commercialization and globalization in the business of sports, it has been stressed that sport is about WINNING. Although, this statement may seem cynical for some people it is clear that the business of sports in our contemporary society is about making a positive difference on and off […]
EHF EURO 2014 – winning the hearts of the Danish population – by ‘guest blogger’ Malene Hejlskov Mortensen
By Kenneth Cortsen on February 4, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). Lost the Gold but Won the Hearts of the Danes EHF EURO 2014 in Denmark “It has been a […]
Analytical highlights from football’s transfer market – market activities and mobility patterns
Based on data from the FIFA Transfer Matching System GmbH (FIFA TMS, 2014), the volume of international transfers concluded in 2013 increased to 12,309 (+4.4% compared to 2012). On the 31st of January 2013, FIFA TMS reported 302 transfers on what was coined the year’s busiest day. Some key facts related to market activity and […]