“Just as the Internet provided the communications architecture enabling the disruption and reorganization of the global musical economy, the ‘media sport content economy’ is undergoing a parallel transformation” (Hutchins & Rowe, 2010, p. 4). As you can interpret from the citation above, the ‘media sport content economy’ is changing and that brings change for corporations. […]
Archive | Sport Management
Sporting success, ticket prices, merchandise sales – and looking into the case of college football
Yesterday, I read an interesting post by Jesse Lawrence (more information about Jesse Lawrence, click here) about the emotional capital tied to collegiate athletics and how that corresponds with the balance between ticket prices, merchandise sales and sporting success. Simplistic and frequent (and often honest) simplifications and considerations in reference to business models in elite […]
Football marketing – activation of players and coaches – Liverpool FC case
By Kenneth Cortsen on October 28, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Research has shown that sports stars and celebrities are very influential in relation to young sports fans regarding these fans’ behavioral intentions in switching products, producing brand loyalty and word-of-mouth. That concludes that sports stars are significant socialization with huge potential of impact on purchase intentions and consumption patterns (Dix et al., 2010; Appelbaum et […]
Fan relationship management – ‘breaking through the clutter’
By Kenneth Cortsen on October 24, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand. (Confucius, BC 450) Video: stimulating football fans before ‘El Classico’, i.e. FC Barcelona vs. Real Madrid. Fan relationship management is a ‘mind game’ in the sense that the strongest sports entities are those capable of positioning themselves […]
NFL, Denver Broncos and Peyton Manning – economic impact & commercial interdependence
By Kenneth Cortsen on October 22, 2013 in Sport & CSR, Sport & Events, Sport Economy, Sport Management, Sport Marketing
Denver Broncos from the NFL experienced its ‘first loss’ of this year’s NFL-season when the team played Indianapolis Colts this weekend (7th game of the season). Broncos won the first 6 games of the season and quarterback Peyton Manning has played a leading role in this great accomplishment with new ‘passing records’. The ironic echo […]