Studies have shown that implementation and application of strategies concerning the balance between ‘on field performance’ and ‘economic performance’ may be useful in the business of professional sports (Hamil, 2008; Krabbenbos, 2013). This has shifted the paradigm of running a professional sports entitiy in the sense that there has been a change from merely profiting […]
Archive | Sport Management
The powerful voice of sports fans in the digital era
By Kenneth Cortsen on March 25, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The business of sports is a ‘passion economy’. Therefore, we have seen a paradigm shift affecting the (inter)relationship between sports rights holders and sports fans. Today, sports fans call for more content from their favorite sports brands. Sport is no longer just about what goes on inside the lines during competitions; it is about holistic […]
Denmark and Herning succeed in terms of international sport event hosting
By Kenneth Cortsen on March 20, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Last summer’s ECCO FEI European Championships in horse jumping, dressage and para-dressage is another good showcase example of Denmark’s and Herning’s competent abilities to bid for and host sport events. Denmark is a small country and Herning is not a major cosmopolitan capital but despite these facts they are still subjects to ongoing positive storytelling […]
German football – cohesion between sporting and commercial performance and insight into the modern German football icon Mesut Özil
By Kenneth Cortsen on March 19, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Germany is an interesting topic of discussion when investigating the cohesion between commercial and sporting performances in top football. This cohesion is linked to the equation that the more money available, the higher the probability of winning titles. That also goes for Germany where Bayern Munich’s dominance over a longer time-span speaks for itself but […]
Liverpool FC returns to Aalborg, Denmark – learn while engaging with one of the world’s most popular football brands
Through my affiliation with UCN Sport Management, I collaborate with Liverpool FC, LFC E.L.I.T.E.S. and London School of Business and Finance in terms of providing a new, innovative and high-quality educational opportunity. Therefore, we (UCN Sport Management) are very proud to announce that once again UCN got the opportunity to offer the LFC E.L.I.T.E.S. (global […]