“Personal sports branding apply fundamentals from classic branding theory. Consistency is important but given the personal feelings and thoughts of athletes, a personal sports brand is subject to instinct positive or negative changes caused by personal actions. Additionally, in personal sports branding the athlete’s performances on the field are changing over time from the athletic […]
Archive | Sport Management
Football and power – an inevitable marriage in the most popular sport worldwide
By Kenneth Cortsen on March 5, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Football is a ‘money game’, which I have highlighted in previous posts on this blog. As a result of the huge flow of money in the most appealing and popular sport globally, there are also significant ramifications such as the natural power battles and missions, which are often interrelated with apparent cashflows. Football has undergone […]
Popularity of sports on TV and other platforms – promising numbers but sports must continue to consider data analysis
By Kenneth Cortsen on February 25, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
It is not undisclosed that sports act as a force of attraction on the global population. Brands of professional sports leagues, teams and athletes are constantly shaped and re-shaped (often to a higher degree than ordinary brands) for what reason decision makers in the business of sports should scan the environments around their brand(s) to […]
Sports Sponsorship is still a very RELEVANT medium
By Kenneth Cortsen on February 18, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
#SportsSponsorship #EmotionalEquity I just wrote a guest post for Morten Østergaard’s blog about the future outlook for the business of sports sponsorship. There are many elements, which emphasize the strengths of sports sponsorship as a medium (for sports entities as well as for corporate sponsors) – read the full post by clicking the link below: Morten […]
The impact of technology and other WINNING investments on the business of sports
By Kenneth Cortsen on February 12, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
As a result of the rapid growth of commercialization and globalization in the business of sports, it has been stressed that sport is about WINNING. Although, this statement may seem cynical for some people it is clear that the business of sports in our contemporary society is about making a positive difference on and off […]