One day before the start of the FIFA World Cup, negative media turmoil surrounds football’s leading sports governing body (FIFA). Claims regarding corruption in association with Qatar’s 2022 FIFA World Cup bid highlight a potential scandal for FIFA right before the start of football’s biggest party. With the scale of the FIFA World Cup in […]
Archive | Sport & Events
The FIFA World Cup is a powerful and transformative football party
By Kenneth Cortsen on June 3, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In approximately one week, the FIFA World Cup will kick off in Brazil. This sporting mega-event will put a lot of challenges and interests in play. It is a football party with enormous dimensions. The global reach is massive and the football party’s emotional equity touches people from all corners of the world. The commercial […]
UEFA Champions League success means more business for Real Madrid and its personal super stars ala Christiano Ronaldo
By Kenneth Cortsen on May 26, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
With the UEFA Champions League Final, which was played on May 24th between the two Spanish teams Atletico Madrid and Real Madrid, football fans from all over the world witnessed another example of UEFA’s ability to launch premium events and to monetize from this process. UEFA’s tournaments feature the best clubs and players in the […]
Challenges and tendencies affecting sports marketing in the postmodern era
By Kenneth Cortsen on May 15, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
It is vital that corporations aiming to monetize on the commercial association with sports are aware of what goes on in the world around them. For instance, critical thinking and a constant willingness to incorporate new elements in alignment with modern technological, business-oriented and societal trends in the business model are essential parameters to drive […]
Star athletes and sports clubs can’t live without social media but must use it wisely
By Kenneth Cortsen on May 7, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photo: Winner of the 2012 #GameFace competition (source: ESPN). I recall reading an article on Forbes.com about the impact of social media in athlete branding/personal branding in sports. I totally agree on the agenda of the article, which dealt with the raising power of social media and its influence on media-related and commercial depictions of […]