Photo: German football party and cheering in Berlin during the 2014 Fifa World Cup Final (source: WirtschaftsWoche). From my perspective, Germany was the RIGHT team to hold the Fifa 2014 World Cup trophy in Rio last night. The Germans have played with great enthusiasm, determination, creativity, team-spirit, tactical awareness and a stable and strong performance […]
Archive | Sport & Events
Wimbledon strikes again when marking its position as the most traditional and prestigious tennis event
By Kenneth Cortsen on June 26, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The 2014 edition of the The Championships, Wimbledon, which begun this week at the facilities of The All England Lawn Tennis Club in London, reminds global tennis fans of what it means to be the most prestigious tennis event worldwide. The tournament have proud traditions and a heritage that underscore how the tournament’s many rivalries, […]
Major sports events and the attraction of advertising revenue – the case of the Super Bowl
By Kenneth Cortsen on June 19, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The biggest sports events are so important to sports fans that they have been transformed to cultural trademarks so essential that even the commercials make noise and attract the interest of fans and corporations in a well-balanced entertainment show that acts as an event in the event. In the case of the Super Bowl, this […]
Major sports events are also interesting for ambush marketers – the case of the FIFA World Cup.
By Kenneth Cortsen on June 18, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Given the strength and the scope of the FIFA World Cup as a forceful marketing vehicle, it is no surprise that we witness a scenario where the global appeal of football (soccer) attracts the interest of a wide variety of corporations. Major sports events like the FIFA World Cup (and other major events like the […]
Corporate brands taking advantage of the passionate texture of football – Nike vs. Adidas
By Kenneth Cortsen on June 12, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
On top of being a premium football event, the FIFA World Cup is also a social party for corporate brands. Despite not being one of the official FIFA sponsors, other brands still invests highly in football’s most notorious party. For Nike, its football (soccer) business unit has already created buzz around the #RiskEverything campaign, which […]