The business of sports has really changed since the 1960s. Globalization, technology, data, new ownership models such as the growth of portfolio models and investments across various sports and international borders, and the application of sport as a geopolitical and soft power instrument are only a few of many important milestones, which emphasize the major […]
From a sports business, there are interesting insights about the heart of football/soccer history and development. Alan Rothenberg, a renowned expert in sports law, sports leadership and sports business, participated in a dialogue earlier this year (2020), in which he gives the audience first-hand knowledge from how he participated in boosting football’s (soccer in the […]
Den argentinske boldkunstner Diego Armando Maradona Franco er desværre revet fra os i en alder af kun 60 år. Gennem sin aktive karriere har få, hvis nogle overhovedet, henrykket fodboldfans på globalt plan på den måde, som Maradona gjorde med sin sublime tekniske fodboldbegavelse og strategiske intuition for spillet. Maradona manøvrerede sig ofte, alene eller […]
Det er en enorm brandøkonomiske relevans, der er på spil i forhold til #Messi og #FCBarcelona og den fremtid, som enten kommer til at foregå sammen eller hver for sig. Denne fodboldcase fremstiller nogle brandøkonomiske pointer, der er fremherskende indenfor denne kontekst af sportsbranding (jf. Messi og FC Barcelona), hvor der eksisterer en konstant interaktion […]
Once upon a time depicts the start of a fairy tale. Nonetheless, this expression also illustrates the chronicle of past events influencing a modern football brand like that of Liverpool FC. The meaning of history and legacy in influencing the presence and future of a football brand is vital. In addition, the meaning of the […]