Photo: Winner of the 2012 #GameFace competition (source: ESPN). I recall reading an article on Forbes.com about the impact of social media in athlete branding/personal branding in sports. I totally agree on the agenda of the article, which dealt with the raising power of social media and its influence on media-related and commercial depictions of […]
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Latest trends in the sports world – the role of sport event management companies – a practical perspective from India
By Kenneth Cortsen on May 2, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Guest blog written by Rahul Sharma, content writer & sports analyst specialized in the business of sports who has been associated with the Front Foot group – (Kenneth Cortsen, ed.). The world of sports is a place of happenings, and throughout the year, there will be some event or the other, which attracts the attention of the general […]
Innovative commercial solutions in top football give clubs additional opportunities to monetize on all relevant touch points
By Kenneth Cortsen on April 30, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The professionalization of football brings up new innovative ways to connect with fans and it offers new touch points that blends digital and face2face breeding grounds in terms of additional monetization opportunities. Every match day is an excellent sports event, which is the core of the operations of a professional football business and whether the […]
#Sport #SocialMedia #Trends #FanEngagement – by ‘guest blogger’ Malene Hejlskov Mortensen
By Kenneth Cortsen on April 23, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). The way in which we consume media has changed rapidly. Earlier, traditional mass media showed all the news, gossip […]
Fan Engagement – a comparative look at the Danish Super League and the German Bundesliga
By Kenneth Cortsen on April 15, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Football has a strong history and is by far sport number one in Germany. The Bundesliga made a healthy development in terms of early investments in new and modern stadiums. Some nations have forgotten that. Italy is a clear example of that. It may have been too easy to attract people previously but some nations […]