Sponsorship earnings have had a positive impact on the revenue streams of ATP World Tour Finals. In 2013, Sponsorship revenues for the event account for approximately £15 mio. That number equals about 25% of ATP’s overall sponsorship revenues this year (Sport Marketing Frontiers, 2013). Photo: the event’s official web site. Overall, the event’s commercial development […]
Tag Archives | sportsøkonomi
Gæsteindlæg: OK Benzin & sportsmarketing
Skrevet af danske sportsmanagement-studerende: Diana Jacobi, Mikkel Kallestrup Johansen, Cecilia Oddermose, Jes Sonnichsen & Ann-Charlotte Christiansen – (red. Kenneth Cortsen). Nedenstående indlæg kaster et blik på OK Benzin og anvendelsen af sportsmarketing som led i firmaets brandmanagement. Awareness Vi kender alle de sjove reklamer fra tv vedr. det lokale fodboldhold, der deler baner med spydkasterne[1] […]
The business of sport may be the impetus to boost your profit-making abilities
“Just as the Internet provided the communications architecture enabling the disruption and reorganization of the global musical economy, the ‘media sport content economy’ is undergoing a parallel transformation” (Hutchins & Rowe, 2010, p. 4). As you can interpret from the citation above, the ‘media sport content economy’ is changing and that brings change for corporations. […]
Gæsteindlæg: David Beckham – en langvarig og stærk brandingeffekt
Skrevet af danske sportsmanagement-studerende: Kevin Pedersen, Jonas Johansen, Kristian Rasmussen & Nicklas Larsen – (red. Kenneth Cortsen). Brands skal opbygges! Brandet ’Beckham’ har været gennem en lang proces, men lever stadig i bedste velgående til trods for, at David Beckham allerede har stoppet sin aktive karierre, men netop det faktum siger noget om den enorme […]
Establishing the RIGHT connection with fans
When organizations strive to connect with sports fans, they have to consider a wide variety of factors. Among other things, it is vital to form a positive degree of ‘emotional equity’ when targeting different groups since the effectiveness of promotional initiatives tend to be optimized if they contain width and depth and hence succeed in […]