Skrevet af danske sportsmanagement-studerende: Kevin Pedersen, Jonas Johansen, Kristian Rasmussen & Nicklas Larsen – (red. Kenneth Cortsen). Brands skal opbygges! Brandet ’Beckham’ har været gennem en lang proces, men lever stadig i bedste velgående til trods for, at David Beckham allerede har stoppet sin aktive karierre, men netop det faktum siger noget om den enorme […]
Tag Archives | sportsøkonomi
Establishing the RIGHT connection with fans
When organizations strive to connect with sports fans, they have to consider a wide variety of factors. Among other things, it is vital to form a positive degree of ‘emotional equity’ when targeting different groups since the effectiveness of promotional initiatives tend to be optimized if they contain width and depth and hence succeed in […]
The business of professional cycling – from a Tour de France perspective
By Kenneth Cortsen on August 6, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The pinnacle of professional cycling is Tour de France. The race is a sporting mega-event and a large commercial show, which is enjoyed by millions of fans and hence acts as a market place for a dynamic flow of money. Teams, riders, sponsors, media, fans, cities and regions are among the actors in this entertaining […]
The ‘Liverpool Way’ – learn while engaging with one of the world’s most popular football brands
By Kenneth Cortsen on July 31, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Liverpool Football Club and London School of Business & Finance (LSBF) have joined forces to introduce a new educational opportunity to sport management practitioners and general business people. Under the umbrella of LFC E.L.I.T.E.S. (Education and Learning Initiative Training Entrepreneurs in Sport), the educational programmes will offer courses, which combine classroom theory and football (soccer). […]
Highest paid athletes – and where are the Danes?
By Kenneth Cortsen on June 21, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Every year, Forbes (click on the link to see the full list) ranks the highest paid athletes in the world. If you look at the picture below or at the full list, you will see that Danish athletes are not part of the world’s elite measured on earnings. Why is that and what are some of the […]