FC Barcelona is ’more than a club’. This rhetorical expression is a strong fundamental narrative refined through CSR (cf. the club’s ties to UNICEF) and the club’s winning performances on the pitch and its climb to one of the global market leaders in the business of sports. Photo: FC Barcelona is ‘more than a club’ […]
Tag Archives | #sportsbiz
The passion of sports fan culture – case of Seattle Sounders vs. Portland Timbers derby
By Kenneth Cortsen on September 4, 2015 in Best Of, Sport & Events, Sport Economy, Sport Management, Sport Marketing
The derby between Seattle Sounders and Portland Timbers reflects two US cities that just embrace their soccer teams and thus help to build unique fan cultures. So, although the MLS and football (soccer) in the US is new in the professionalized version that we experience today, there are still great lessons to learn about sports […]
Sports, strategic CSR and compelling storytelling
By Kenneth Cortsen on August 26, 2015 in Sport & CSR, Sport Economy, Sport Management, Sport Marketing
Today, the intersection between sports and business is a powerful way for corporations and other sports-related entities to place their resources while combining this investment with efforts of strategic CSR. Dick’s Sporting Goods presents a recent case example within this context in a new TV commercial, see video below. Through heartfelt storytelling, the sports brand […]
Fan relationship management as a way to go beyond traditional product and service offerings – including case insights into the football club AaB of the Danish Super League
By Kenneth Cortsen on August 7, 2015 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photos: From AaB’s training match vs. HSV from the German Bundesliga in Flensburg. Due to the professionalization and commercialization of football (and sports in general), the postmodern football economy is characterized by increased focus on fan relations. In that regard, the Danish Super League and its clubs have joined this trend and hired fan […]
Does the #USWNT success present a commercial breakthrough for women’s sports?
By Kenneth Cortsen on July 21, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photo: #USWNT’s Alex Morgan on the cover of FIFA 16 (source: SportsCenter’s official Twitter account) When the US Women’s National Team (#USWNT) recently won the FIFA Women’s World Cup in Canada, the team created enormous hype on social media platforms. After the final win against Japan and the #USWNT’s first world cup title since 1999, […]