The business of sports is an industry, which offers diverse opportunities in terms of commercial involvement and business development. From sponsorship displays on game days to huge activation platforms and campaigns, there are many opportunities to bring players, coaches, fans and other stakeholders together. The huge broadcasting deal regarding the Premier League in English football […]
Sports business expert, Patrick Nally: “Where there is money, there is greed….” Harvard Business School Professor Stephen Greyser: “For rights holders and commercial stakeholders like sponsors, it is a matter of being where the public’s heads and wallets are in 2016….” In the light of the many scandals that influence the business of sports, I […]
An increasing number of sports businesses focus on enhancing their digital presence as a path to make their brands more accessible to commercial stakeholders and hence to grow revenues. If done correctly, this development catalysts positive brand identification and customer ownership.
Airlines are very visible in the world of sports and spend vast amounts of money on sports sponsorship opportunities. As I have covered in other articles, see articles about big spenders in sports sponsorship and the football shirt sponsorship market, the prominent airline brand in that sense proves to be Emirates that supposedly spends approximately […]
In the past ten years, the average cost of a 30-second commercial spot during Super Bowl has grown by 88%. This depicts a remarkable inflation in Super Bowl advertising prices since 2006 while the average viewers have only grown by 25% during the same time period.