In an analysis of the successful winning formulas in the business of sports, the football (soccer) team FC Bayern Munich of the German Bundesliga draws much attention these days, which is evidenced in the following citation that states: “Although elite sport is one but three DFB* goals, along with popular sport and social responsibility, it […]
Tag Archives | sports marketing
Sports brands should not take things for granted
By Kenneth Cortsen on December 21, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In some instances, you experience that sports brands take on an overconfident attitude in their interactions with their surroundings in the sense that they take for granted that fans and other stakeholders will love them no matter what. Just as we know it from customer relationship management within the context of general business management and […]
Europe’s top football clubs and social media performance
By Kenneth Cortsen on December 15, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Football clubs across the globe are realizing that the use of social media is the future in terms of improving and expanding their business, whether this be for marketing purposes or as a medium for directly communicating with their fans.” (Kuzma et al., 2014) I thought it would be interesting to look at the […]
Tennis and the sponsorship revenue generation of the four Grand Slams
By Kenneth Cortsen on November 30, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photos: Sponsorship revenues of the four Grand Slams in tennis, 2014 (source: Sports Sponsorship Insider). The four Grand Slams in tennis produced approximately $268 mio. in sponsorship income in 2014 (Sport Marketing Frontiers, 2014). The strong presence of tennis in the commercial sports landscape in the US and the ability to continuously innovate its sponsorship […]
Social media is an engagement platform that brings sports brands closer to their audiences – case of sports stars’ social media use
By Kenneth Cortsen on November 23, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In my recent post about social media applications as a way to more profitable stakeholder relationships in the business of sports, check here, I commented on some of the many commercial opportunities tied to sports stars’ social media presence. Basketball star Jeremy Lin is one example of how proper online appearances have changed the nature […]