About a week ago, I came home from a good visit in Boston planned due to an inspirational collaboration with Professor Stephen Greyser from Harvard Business School. In his book The Business of Sports, Stephen deals with a holistic approach in terms of analyzing the vitality and omnipresence of sports fans and how these fans […]
Tag Archives | sports management
Another Sunday of Super Bowl commercialism
By Kenneth Cortsen on February 2, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photo: Reflecting the commercial influence on the Super Bowl (source: NFL). The Super Bowl is a gigantic marketing event. The FIFA World Cup (soccer) and the Olympic Games are the most popular sports events on a global scale measured on attention and media exposure (however, these two events are not one-day events) but the Super […]
A pathway to creating a WINNING business model in the business of sports
By Kenneth Cortsen on January 25, 2015 in Sport & CSR, Sport Economy, Sport Management, Sport Marketing
In an analysis of the successful winning formulas in the business of sports, the football (soccer) team FC Bayern Munich of the German Bundesliga draws much attention these days, which is evidenced in the following citation that states: “Although elite sport is one but three DFB* goals, along with popular sport and social responsibility, it […]
Boston shows potential for Olympic innovation and re-branding – the case of the 2024 Olympic Summer Games
By Kenneth Cortsen on January 12, 2015 in Sport & CSR, Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photo: US Olympic Team supporting Boston’s bid for the 2024 Olympic Summer Games (source: US Olympic Team, official Twitter account). In the past week, people with an interest for major sports events have discussed whether or not the US Olympic Committee (U.S.O.C.) should bid for the 2024 Olympic Summer Games. There is no doubt that a major sports […]
Sports brands should not take things for granted
By Kenneth Cortsen on December 21, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In some instances, you experience that sports brands take on an overconfident attitude in their interactions with their surroundings in the sense that they take for granted that fans and other stakeholders will love them no matter what. Just as we know it from customer relationship management within the context of general business management and […]