Photos: The Danish Super League product (source: Superligaen) In an era in which globalization and media development has merged, the commercialization rates and the inflow of money in sports have been very visible. The right to logo placement at the local stadium or via one of the traditional media platforms associated with a specific sports […]
Tag Archives | sports management
FC Barcelona is on top of the football world once again – case of the UEFA Champions League Final and its impact on FC Barcelona’s reputational capital
By Kenneth Cortsen on June 8, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photos: FC Barcelona players celebrating the ‘treble’ achievement (source: official Twitter accounts of FC Barcelona President Josep Maria Bartomeu, Andrés Iniesta and Neymar Jr.) Both FC Barcelona and Juventus fought to claim the perfect season in Saturday’s UEFA Champions League Final as both teams played to win the ‘treble’. Italian and Spanish teams dominate the […]
FIFA’s current crisis is a ‘shitstorm’ for corporate sponsors
By Kenneth Cortsen on May 29, 2015 in Best Of, Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The international football association FIFA is amidst another huge media crisis after Swiss police arrested some of FIFA’s top executives on Wednesday and charging them with money-laundering and other criminal acts linked to this ongoing corruption investigation. There is no doubt that this has smeared FIFA’s overall corporate brand and its acclaimed World Cup brand […]
The intersection between sports development and gender focus may hit a commercial homerun
By Kenneth Cortsen on April 19, 2015 in Best Of, Sport & CSR, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
When analyzing the focus on women’s sport in society, it is hard to understand that there aren’t more corporations seeking to exploit the commercial potential tied to this profitable and relevant segment. For sports entities, women constitute a significant customer group that can add considerably to future revenue streams. It may be understandable from the […]
UEFA Champions League reflecting the appealing spectacle of professional football
By Kenneth Cortsen on April 12, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Different scholars have brought much in-depth knowledge about why sports fans engage with professional sports properties (Funk & James, 2001; Funk, 2001; Kahle & Close). The UEFA Champions League tournament and this year’s quarter finals exemplify some of these patterns. The general motivational factors tied to sports event participation and/or viewership, i.e. socialization, performance, excitement, […]