“When I take my kid out and hit him ground balls at shortstop, he wants to be Derek Jeter. He doesn’t want to be me. So any professional athlete who tells you he’s not a role model is full of baloney.” (Father and Little League Coach – Pulley, 2001, p. 131 in Bush et al., […]
Tag Archives | sport sponsorship
Highest paid athletes – and where are the Danes?
By Kenneth Cortsen on June 21, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Every year, Forbes (click on the link to see the full list) ranks the highest paid athletes in the world. If you look at the picture below or at the full list, you will see that Danish athletes are not part of the world’s elite measured on earnings. Why is that and what are some of the […]