The international football association FIFA is amidst another huge media crisis after Swiss police arrested some of FIFA’s top executives on Wednesday and charging them with money-laundering and other criminal acts linked to this ongoing corruption investigation. There is no doubt that this has smeared FIFA’s overall corporate brand and its acclaimed World Cup brand […]
Tag Archives | sport management
A pathway to creating a WINNING business model in the business of sports
By Kenneth Cortsen on January 25, 2015 in Sport & CSR, Sport Economy, Sport Management, Sport Marketing
In an analysis of the successful winning formulas in the business of sports, the football (soccer) team FC Bayern Munich of the German Bundesliga draws much attention these days, which is evidenced in the following citation that states: “Although elite sport is one but three DFB* goals, along with popular sport and social responsibility, it […]
Sports brands should not take things for granted
By Kenneth Cortsen on December 21, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In some instances, you experience that sports brands take on an overconfident attitude in their interactions with their surroundings in the sense that they take for granted that fans and other stakeholders will love them no matter what. Just as we know it from customer relationship management within the context of general business management and […]
Europe’s top football clubs and social media performance
By Kenneth Cortsen on December 15, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Football clubs across the globe are realizing that the use of social media is the future in terms of improving and expanding their business, whether this be for marketing purposes or as a medium for directly communicating with their fans.” (Kuzma et al., 2014) I thought it would be interesting to look at the […]
Tennis and the sponsorship revenue generation of the four Grand Slams
By Kenneth Cortsen on November 30, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photos: Sponsorship revenues of the four Grand Slams in tennis, 2014 (source: Sports Sponsorship Insider). The four Grand Slams in tennis produced approximately $268 mio. in sponsorship income in 2014 (Sport Marketing Frontiers, 2014). The strong presence of tennis in the commercial sports landscape in the US and the ability to continuously innovate its sponsorship […]