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Tag Archives | Sebastian Vettel brand

Happy New Year and welcome to 2014 – another year full of ‘sport management perspectives’ – looking back at defining moments in the second half of 2013

In the sports year 2013, July offered Great Britain a vital moment when Andy Murray (Scotland) was crowned champion after defeating Novak Djokovic in the final and thus won the Wimbledon men’s singles title to break 77 years of British misery in the most prestigious tennis tournament. Murray’s title added to the Scotsman’s marketability and […]

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