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Tag Archives | Olympics

Skærmbillede 2021-12-02 kl. 22.11.17

WTA shows that high-profile sports blend politicization and commercialization

The evolution of professional sports demonstrates a growing tendency of stakeholder demands dominating the application of sound governance principles, enhanced transparency, and good corporate citizenship. The Peng Shuai case in international tennis – and how the WTA has tackled it – illustrates an interesting development when it comes to the commercialization and politicization of sports. […]

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Skærmbillede 2018-02-20 kl. 13.14.38

Why the IOC has decided to allow each host city to include 5 additional sports and what sports will be next?

The 2018 Winter Olympics and Paralympics is taking up our screens and minds at the moment. People are watching as the world’s most elite athletes compete to take home a medal for their country (Sochi, 2014, para. 1). I love to witness the beauty of the opening ceremony, how it uniquely embodies each hosting country, […]

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Handball – positioning of handball in the UK in relation to London 2012 Olympics

There are huge interests at stake in relation to the Olympic Games. Staging this mega-event corresponds with the ‘movement’ of $. This video looks at the commercialization efforts linked to how the British Handball Federation prepared for the London 2010 Olympics. To consider the impact of the Olympic Games, take a look at the following […]

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