Skrevet af danske sportsmanagement-studerende: Armin, Arnel, Christian, Jesper, Nikolaj K. & Nikolaj B. – (red. Kenneth Cortsen). Kort om Nike Nike startede i 1950’erne og blev grundlagt af Phil Knight og Bill Bowerman. I starten hed mærket ”Blue Ribbon Sports”. Nike er navnet på den græske sejrsgudinde, der var indbegrebet af triumf i det […]
Tag Archives | Nike brand
“Just Do It” – how Nike’s prominent slogan has survived for 25 years?
By Kenneth Cortsen on August 29, 2013 in Sport & CSR, Sport Economy, Sport Management, Sport Marketing
Nike’s famous slogan has worked well and has become even more noticeable over the years as a result of the enhanced meaning of and the penetrating ability of sports branding and its role in our contemporary consumer society. The company’s slogan has been at the heart of many iconic commercials and ads and its role […]
Highest paid athletes – and where are the Danes?
By Kenneth Cortsen on June 21, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Every year, Forbes (click on the link to see the full list) ranks the highest paid athletes in the world. If you look at the picture below or at the full list, you will see that Danish athletes are not part of the world’s elite measured on earnings. Why is that and what are some of the […]