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Tag Archives | Nike brand

Gæsteindlæg: Nike – en opinionsleder indenfor sportsbranding

Skrevet af danske sportsmanagement-studerende: Armin, Arnel, Christian, Jesper, Nikolaj K. & Nikolaj B. – (red. Kenneth Cortsen).   Kort om Nike Nike startede i 1950’erne og blev grundlagt af Phil Knight og Bill Bowerman. I starten hed mærket ”Blue Ribbon Sports”. Nike er navnet på den græske sejrsgudinde, der var indbegrebet af triumf i det […]

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“Just Do It” – how Nike’s prominent slogan has survived for 25 years?

Nike’s famous slogan has worked well and has become even more noticeable over the years as a result of the enhanced meaning of and the penetrating ability of sports branding and its role in our contemporary consumer society. The company’s slogan has been at the heart of many iconic commercials and ads and its role […]

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