The presence of super star players reflects a profitable narrative in the sports-entertainment-nexus of the American sports economy and the NBA. In historic light, the NBA is a sports product, which was boosted by the successful co-branding associated with players like Michael Jordan, Larry Bird, Charles Barkley, Hakeem Olajuwon, Julius Erving, Earvin ’Magic’ Johnson and […]
”For mig handler det om at inspirere ungdommen, de børn som ser op til mig som en kilde til inspiration. Det er, hvad der driver mig hver dag til at spille det spil, som jeg elsker, fordi jeg ved, at der er børn derude, som har brug for hjælp. De har brug for én, som […]
To understand the premise of the interactive aspect of market places in the postmodern sports economy, the accumulated value from interactions with potential and current customers (e.g. fans and sponsors) is a good indicator. However, to influence a sports-related organization’s market behavior, it is essential to focus on what the sports-related organization measure and how […]
Lewis Hamilton is a sporting super star athlete succeeding in crafting an image that blends the ‘full speed’ perception of a Formula 1 champion with the energy and coolness that helps to differentiate Hamilton from most of his competitors in F1 and the world of sports. These characteristics has shaped Hamilton’s image for years and […]
Football takes first place in the sports industry in terms of popularity and is also a potent platform when it comes to generating commercial revenues. However, other sports (and their properties) are also developing methods and strategies to secure commercial success. Recently, Mixed Martial Arts (MMA) has experienced intensive commercial growth when it comes to […]