With the awareness and the attention-grabbing role of collegiate athletics in the US, it is interesting to explore the commercial landscape tied to collegiate sports rights and events. As it is noted by Rein et al. (2006), “established professional teams in leagues such as MLB and NBA are fighting for an ever-fragmented market share in […]
Tag Archives | MLB
Popularity of sports on TV and other platforms – promising numbers but sports must continue to consider data analysis
By Kenneth Cortsen on February 25, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
It is not undisclosed that sports act as a force of attraction on the global population. Brands of professional sports leagues, teams and athletes are constantly shaped and re-shaped (often to a higher degree than ordinary brands) for what reason decision makers in the business of sports should scan the environments around their brand(s) to […]
Sporting success, ticket prices, merchandise sales – and looking into the case of college football
Yesterday, I read an interesting post by Jesse Lawrence (more information about Jesse Lawrence, click here) about the emotional capital tied to collegiate athletics and how that corresponds with the balance between ticket prices, merchandise sales and sporting success. Simplistic and frequent (and often honest) simplifications and considerations in reference to business models in elite […]
IMG’s capitalization on sport stars and other assets – IMG College is meant for success
By Kenneth Cortsen on August 16, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
“While IMG’s client roster looks like the red carpet for the hottest party in St. Tropez, what has potential buyers in love is IMG College.” So says Bloomberg in this brief video you’ll want to view, pulling the curtain on IMG’s engine of growth! As you can see in the picture below, the market of […]
The role of female sports fans in the business of sports
“Scarborough Sports Marketing Research noted the number of female sports fans has increased tremendously over the years (“The women are sports fans,” 2002; Vogt, 2002). In fact, the percentage of women who claimed to be very, or somewhat, avid sports fans doubled between 1998 (29%) and 2002 (58%; Gaffney, 2002). In 2008, women comprised 45% […]