This blog post takes a deeper look at this investment and its associated business reasoning while providing access to a podcast (find it below) about the development of esports and its business potential. Most people don’t consider esports a viable investment option, but that’s mostly because it is difficult to understand the full impact of […]
Tag Archives | los angeles lakers
Stephen Curry & Golden State Warriors scoring points on the court and in #SportsBiz
By Kenneth Cortsen on January 29, 2018 in Best Of, Sport & CSR, Sport Economy, Sport Management, Sport Marketing
A professional sports league is synonymous with its athletes. However, there are different scales for superstars and Stephen Curry stands out. He is an emphatic and intelligent player who has gone beyond local, regional and national status and become a face of the league and a proud athletic icon of not only the Bay Area […]
Fan engagement in the business of sports in 2015
By Kenneth Cortsen on February 7, 2015 in Best Of, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
About a week ago, I came home from a good visit in Boston planned due to an inspirational collaboration with Professor Stephen Greyser from Harvard Business School. In his book The Business of Sports, Stephen deals with a holistic approach in terms of analyzing the vitality and omnipresence of sports fans and how these fans […]