Football takes first place in the sports industry in terms of popularity and is also a potent platform when it comes to generating commercial revenues. However, other sports (and their properties) are also developing methods and strategies to secure commercial success. Recently, Mixed Martial Arts (MMA) has experienced intensive commercial growth when it comes to […]
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Digital opportunities lead to a new future for the business of sports.
By Kenneth Cortsen on May 18, 2016 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The business of sports is an industry, which offers diverse opportunities in terms of commercial involvement and business development. From sponsorship displays on game days to huge activation platforms and campaigns, there are many opportunities to bring players, coaches, fans and other stakeholders together. The huge broadcasting deal regarding the Premier League in English football […]
The growing business of e-sports does not seem to slow down
By Kenneth Cortsen on April 6, 2016 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
While everybody is commenting and elaborating on the new £5.136 billion television rights deal of the Premier League in England, there is a new trend in the sports market, which has the potential to change the ways in which we experience and consume sports. Newzoo conducted the Global Esports Report, which strives to illustrate a […]