Stjarnan FC from Iceland’s top football division found a way to articulate Icelandic football years ago when highlighting the team’s goal celebrations on YouTube, see video below. Now, Iceland has found a more effective way to break through and position itself on the global football map.
TV viewing numbers for the men’s World Championship in handball, which was held in Spain this past January, were notable compared to the previous World Championship in 2011. Two of European handball’s primary markets, cf. Spain and Germany, reported strong television audiences associated with the event. In comparison with the event in 2011, Spain experienced […]
There are huge interests at stake in relation to the Olympic Games. Staging this mega-event corresponds with the ‘movement’ of $. This video looks at the commercialization efforts linked to how the British Handball Federation prepared for the London 2010 Olympics. To consider the impact of the Olympic Games, take a look at the following […]