In some instances, you experience that sports brands take on an overconfident attitude in their interactions with their surroundings in the sense that they take for granted that fans and other stakeholders will love them no matter what. Just as we know it from customer relationship management within the context of general business management and […]
Tag Archives | galatasaray
Europe’s top football clubs and social media performance
By Kenneth Cortsen on December 15, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Football clubs across the globe are realizing that the use of social media is the future in terms of improving and expanding their business, whether this be for marketing purposes or as a medium for directly communicating with their fans.” (Kuzma et al., 2014) I thought it would be interesting to look at the […]
Football’s top clubs in terms of revenue generation – Real Madrid is still no. 1
Concerning the publication of the 17th version of the Deloitte Football Money League, it is highlighted that top football clubs continue to monetize on their commercial activities. Regarding the top 20 clubs in Deloitte’s ranking, the report shows that the total combined revenue went up to €5.4 billion (8 % increase). Top football’s continued growth […]