In an analysis of the successful winning formulas in the business of sports, the football (soccer) team FC Bayern Munich of the German Bundesliga draws much attention these days, which is evidenced in the following citation that states: “Although elite sport is one but three DFB* goals, along with popular sport and social responsibility, it […]
Tag Archives | Franz Beckenbauer
Football and power – an inevitable marriage in the most popular sport worldwide
By Kenneth Cortsen on March 5, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Football is a ‘money game’, which I have highlighted in previous posts on this blog. As a result of the huge flow of money in the most appealing and popular sport globally, there are also significant ramifications such as the natural power battles and missions, which are often interrelated with apparent cashflows. Football has undergone […]
Taking a look at big spenders in ‘sports sponsorship’ – part 3 – Emirates & its football engagement
By Kenneth Cortsen on June 27, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
When following the world of professional sports and especially football, you will recognize Emirates. In an investigation of sports sponsorships, the brand from Dubai comes to mind as a key player in the management of various sponsorship assets in different sports. In terms of football sponsorships, Emirates has taken a dominant role. The brand has […]