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Tag Archives | forbes

Skærmbillede 2021-05-12 kl. 13.29.12

Football economy, the European Super League and a history that repeats itself

Instead of attempting to fix the challenging balance between revenue generation and high costs as well as the risks of how soft budget constraints and a global crisis (e.g., COVID-19) play together, the global top clubs went down the road of ‘ego avenue’ for a quick fix in relation to their breakaway attempt in the […]

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Why investing in esports may be a good idea in the Amazon era?

This blog post takes a deeper look at this investment and its associated business reasoning while providing access to a podcast (find it below) about the development of esports and its business potential. Most people don’t consider esports a viable investment option, but that’s mostly because it is difficult to understand the full impact of […]

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Football’s sociocultural appeal moves customers and market shares – case of El Clásico

Top football thrives due to the popularity of the game on a global scale and its roots in a sociocultural context. Rivalries and local derbies are at the center of attention in this sociocultural perspective of football. In an era characterized by the terminology of the ‘global village’, these matches mirror passionate pastime entertainment with […]

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What star players are top sellers in the NFL?

According to Forbes, NFL brings in over $9 billion in revenues and the average NFL team is worth around $1.2 billion. The latter is a 30% increase since Commissioner Roger Goodell took over in 2006. Revenues from merchandise sales account for an essential part of NFL’s business model. Super stars like QBs Colin Kaepernick and Peyton […]

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