The English Premier League’s new TV rights 3-year deal from the 2016-2017 season shows a huge increase compared to BT and Sky’s current deal. The current deal has a value of approximately £3 billion while the new deal of approximately £5.1 billion symbolizes a 70 % increase. Thus, it will be interesting to see how […]
Tag Archives | football marketing
Christiano Ronaldo’s hunger sets the standard for football’s global superstars
By Kenneth Cortsen on January 13, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photos: Christiano Ronaldo’s official Facebook and Twitter accounts. Football (soccer in the US) is as the world’s most popular sport a ’true superstar economy’. People in all regions of the world recognize or may even identify with the sport’s top player. At the pinnacle of the sport’s most prestigious individual award ceremony stands Christiano Ronaldo […]
Top five European football leagues dominate the shirt sponsorship market
An accumulated €580 mio. is the amount that is generated from key shirt sponsorships for the 2014/2015 season in the top five European football leagues, i.e. the English Premier League, the German Bundesliga, the Italian Serie A, the Spanish La Liga, and the French Ligue 1 (Sports Marketing Frontiers, 2014). Figure 1: Top 15 shirt […]
The UEFA EURO 2020 will become a positive investment for the Danish FA and Danish football in general
By Kenneth Cortsen on September 28, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
This past week, a delegation from Sport Event Denmark and the Danish FA (DBU) went to Switzerland to experience that Copenhagen won the bid as one of 13 host cities in 13 different European countries to host part of the UEFA EURO 2020 tournament. That is fantastic news for Denmark in general but also particularly […]
Football players, asset management and the unexploited potential of enhanced player engagement in football management and football marketing.
By Kenneth Cortsen on September 9, 2014 in Best Of, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
As an appetizer for the book Marketing & Football: an international perspective (Desbordes, 2012), it is emphasized that (see citation below) “Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from […]