Different scholars have brought much in-depth knowledge about why sports fans engage with professional sports properties (Funk & James, 2001; Funk, 2001; Kahle & Close). The UEFA Champions League tournament and this year’s quarter finals exemplify some of these patterns. The general motivational factors tied to sports event participation and/or viewership, i.e. socialization, performance, excitement, […]
Tag Archives | football economist Kenneth Cortsen
UEFA Champions League – a perfect example of global sports hero production
As the round of 16 of the UEFA Champions League kicks off tonight when Paris Saint-Germain faces Chelsea FC and Shakhtar Donetsk welcomes FC Bayern Munich, football (soccer) fans worldwide will be witnessing yet another example of football’s penetrative force to produce global sports heroes. The competitive edge of the UEFA Champions League is the […]
Top five European football leagues dominate the shirt sponsorship market
An accumulated €580 mio. is the amount that is generated from key shirt sponsorships for the 2014/2015 season in the top five European football leagues, i.e. the English Premier League, the German Bundesliga, the Italian Serie A, the Spanish La Liga, and the French Ligue 1 (Sports Marketing Frontiers, 2014). Figure 1: Top 15 shirt […]
What factors are most important when building brand value in football?
By Kenneth Cortsen on October 12, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photo: FC Bayern Munich’s brand value 2014 (source: Brand Finance). According to a recent study from Brand Finance, FC Bayern Munich still comes out as the no. 1 ‘football brand’ measured on brand value in 2014. The switch from Juup Heynckes to Pep Guardiola has been rather smooth for the German powerhouse and Guardiola has […]
Football Economy: Looking into the economy of the Premier League
The 2014/2015 season of the English Premier League will kick off on Saturday the 16th of August. With about one week until the start of a new English football season, I have decided to look at some ‘football economic’ factors of the world’s most revenue-generating football league. Photo: Revenue break-down of top five European football […]