If you want to WIN in the business of sports, data management is a trend with the potential to create a positive turnaround for your business. You must learn how to turn data into optimal sporting performances and into business opportunities. Building a data bridge from the sporting to the business side Earlier this year, […]
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Going beyond traditional product offerings to win the hearts of fans in the football economy – case focus on fan relationship management
As part of the professionalization process of the football economy over the past decades, clubs have enhanced their focus on nursing fan relations. Fulltime fan coordinators have been a natural step in this development. This is a way to build a bridge towards meeting the recognition that competition in the football economy is about managing […]
Restructuring of sports leagues – case of the Danish Super League
By Kenneth Cortsen on June 17, 2015 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photos: The Danish Super League product (source: Superligaen) In an era in which globalization and media development has merged, the commercialization rates and the inflow of money in sports have been very visible. The right to logo placement at the local stadium or via one of the traditional media platforms associated with a specific sports […]
God governance i fodbold i forhold til værdisættelse af spillere, transfermarkedsaktiviteter og kontraktforhandlinger
Med den hastige kommercialisering og globalisering, som fodboldøkonomien har været igennem siden Bosman-dommens indtog og i takt med den mediemæssige udvikling, er der kommet øget fokus på investeringer på tværs af landegrænser for at opretholde den nationale og internationale konkurrencedygtighed. Det har medført nogle problemstillinger, som de store internationale forbund som FIFA og UEFA (samt […]
Governance in football when it comes to player valuations, transfer market activities and contract negotiations
By Kenneth Cortsen on April 29, 2015 in Best Of, Sport & CSR, Sport Economy, Sport Management, Sport Marketing
Given the rapid commercialization and globalization in the football economy in the wake of the Bosman ruling, professional football clubs have had an intensified focus on investments across national borders to influence the national and international competitiveness. This development has produced some problem areas that football’s international governing bodies FIFA and UEFA (and the national […]