Instead of attempting to fix the challenging balance between revenue generation and high costs as well as the risks of how soft budget constraints and a global crisis (e.g., COVID-19) play together, the global top clubs went down the road of ‘ego avenue’ for a quick fix in relation to their breakaway attempt in the […]
Tag Archives | economics of sport
Innovation, glamour, excitement and maximum speed – business case of F1 star Lewis Hamilton
By Kenneth Cortsen on January 6, 2017 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing, Uncategorized
Lewis Hamilton is a sporting super star athlete succeeding in crafting an image that blends the ‘full speed’ perception of a Formula 1 champion with the energy and coolness that helps to differentiate Hamilton from most of his competitors in F1 and the world of sports. These characteristics has shaped Hamilton’s image for years and […]
The NFL – TV is still king but digital content is on the rise
By Kenneth Cortsen on September 16, 2015 in Best Of, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photo: San Francisco 49ers vs. Denver Broncos in London (own photos) The NFL is the perfect television product. However, the NFL can still improve on other platforms and that is vital to connect with future generations as more and more sports fans drift to online platforms to enjoy their passion for American football. As of […]