Instead of attempting to fix the challenging balance between revenue generation and high costs as well as the risks of how soft budget constraints and a global crisis (e.g., COVID-19) play together, the global top clubs went down the road of ‘ego avenue’ for a quick fix in relation to their breakaway attempt in the […]
Tag Archives | economics of football
Success over time highlights Liverpool FC’s strong ethos of fighting back
Once upon a time depicts the start of a fairy tale. Nonetheless, this expression also illustrates the chronicle of past events influencing a modern football brand like that of Liverpool FC. The meaning of history and legacy in influencing the presence and future of a football brand is vital. In addition, the meaning of the […]
Data analytics, organizational learning and governance in football
Football (soccer in the US) is subject to the market dynamics and the rapid information flow characterizing societies in the digital era. Whether focus is on sporting performances or the business of football, including the correlation between the two perspectives, the proficiencies of football clubs to comprehend and ‘tackle’ the data challenge with enhanced accuracy […]
Football/soccer analytics – the search for competitive advantages
Winning the UEFA Champions League is a function of how strategy creates a vital level of cohesion and thus understanding within a team. Data plays a central role in helping to facilitate such scenarios in the world of football. Football is the most complex game in sports. Therefore, it is crucial to let data assist […]
Major League Soccer: How the economics of co-branding will help the MLS grow its business. Part 1
Co-branding and co-creation are vital elements in shaping a football/soccer culture on North American soil. The MLS has come a long way since the first game was played in 1996. However, a football/soccer culture is not built overnight in a nation that still climbs to the NFL and the pervasive power of Super Bowl as […]