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Tag Archives | csr

Sports, strategic CSR and compelling storytelling

Today, the intersection between sports and business is a powerful way for corporations and other sports-related entities to place their resources while combining this investment with efforts of strategic CSR. Dick’s Sporting Goods presents a recent case example within this context in a new TV commercial, see video below. Through heartfelt storytelling, the sports brand […]

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Golf business and sponsorship – case: what brands control major golf tournaments?

When analyzing sponsorship representation in the finest tournaments in golf, categories like financial services, apparel, consumer technology, and transport come to mind as dominant forces, cf. figure 1 below. Digging deeper, it becomes evident that this pattern is associated with car manufacturers Mercedes-Benz and Lexus, IT corporation IBM, telecommunications provider AT&T, watchmakers Rolex and Omega, […]

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The FIFA World Cup is a powerful and transformative football party

In approximately one week, the FIFA World Cup will kick off in Brazil. This sporting mega-event will put a lot of challenges and interests in play. It is a football party with enormous dimensions. The global reach is massive and the football party’s emotional equity touches people from all corners of the world. The commercial […]

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En kronik omkring de ledelsesmæssige udskiftninger i DBU, som blev bragt i Tipsbladet den 28.06.2013

Dansk Boldspil-Union (DBU) markerede i denne uge, at generalsekretær Jim Stjerne Hansen stopper ved årsskiftet, mens den politisk valgte formand Allan Hansen stopper med udgangen af den nuværende valgperiode. I fodboldens verden ved vi, at udskiftninger af ’erfarne’ spillere kan få stor betydning for holdets præstationer, og ud fra denne devise bliver det spændende at […]

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