Billeder: Fra AaBs træningskamp mod HSV i Flensburg ultimo juli 2015. Som led i den professionaliseringsproces, som fodboldøkonomien har gennemgået er der kommet stigende fokus på at pleje fanrelationerne. Ansættelse af fankoordinatorer i klubberne i topfodbolden internationalt samt i den danske Alka Superliga har været et led i denne udvikling. Det er en naturlig forlængelse […]
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Fan relationship management as a way to go beyond traditional product and service offerings – including case insights into the football club AaB of the Danish Super League
By Kenneth Cortsen on August 7, 2015 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photos: From AaB’s training match vs. HSV from the German Bundesliga in Flensburg. Due to the professionalization and commercialization of football (and sports in general), the postmodern football economy is characterized by increased focus on fan relations. In that regard, the Danish Super League and its clubs have joined this trend and hired fan […]