Manchester Citys har angiveligt brudt Premier Leagues governance-regler, hvilket igen stiller klubben i en anstrengende situation. Der kommer nu med garanti en juridisk krig, som vi også så tilbage i 2020, da City først fik en hård straf med udelukkelse fra UEFAs turneringer, men som blev omstødt af den int. sportsdomstol CAS[1]. Denne sag er […]
Tag Archives | Chelsea
Brentford og FC Midtjylland og kampen om de store penge
Den økonomiske gulerod for at nå det forjættede land i Premier League er massiv. Kl. 16.00 i dag finder kampen mellem Brentford og Swansea sted. Opgøret er interessant i forhold til, at en sejr og oprykning vil booste hele forretningsmodellen for den klub, som i dag står med hænderne over hovedet og kan lade sig […]
Football economy, the European Super League and a history that repeats itself
Instead of attempting to fix the challenging balance between revenue generation and high costs as well as the risks of how soft budget constraints and a global crisis (e.g., COVID-19) play together, the global top clubs went down the road of ‘ego avenue’ for a quick fix in relation to their breakaway attempt in the […]
How to capitalize on the technological bridge between sponsorship, media content and fan engagement in sports
In a sports landscape with an evident and widespread globalization pattern, it is as if this sports context is galvanized back to the era in which Da Vinci and Newton made their first discoveries. When analyzing the current sports business agenda, there are many opportunities that go beyond the mix of traditional fan engagement and […]
CSR in sports – football with a lifesaving ability – #GoodForGoals
”Sports for all” is highly associated with sports in Denmark, e.g. with the intentions of the National Olympic Committee and Sports Confederation of Denmark (Danmarks Idræts-Forbund/DIF). The slogan covers the cultural contents of the Danish sports landscape and also leads me to emphasize the potential and popularity of the intersection between sports and corporate social […]