In my recent post about social media applications as a way to more profitable stakeholder relationships in the business of sports, check here, I commented on some of the many commercial opportunities tied to sports stars’ social media presence. Basketball star Jeremy Lin is one example of how proper online appearances have changed the nature […]
Tag Archives | Caroline Wozniacki
Hybrid sportsbranding: Hvorfor passer Herning og Madrid så godt sammen?
Skrevet af danske sportsmanagement-studerende: Rune Klostergaard, Mathias González, Eric Engsig Pedersen og Martin Horn Pedersen – (red. Kenneth Cortsen). Nedenstående indlæg kaster et blik på det hybride brandsamarbejde mellem Christiano Ronaldo og JBS: Det verdensomspændende portugisiske fodboldikon Cristiano Ronaldo med ca. 100 mio. følgere på Facebook og undertøjsproducenten JBS fra den jyske hede har […]
When brands seek to find economic impact in sports sponsorship activation linked to WINNING
By Kenneth Cortsen on October 19, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
We have seen many changes in the relationship between sports and business over the years but one factor that have continued to be stable is the factor that it is still crucial to take advantage of the association with WINNING. When analyzing how premium sports properties operate and engage with stakeholders, there are many good […]
Highest paid athletes – and where are the Danes?
By Kenneth Cortsen on June 21, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Every year, Forbes (click on the link to see the full list) ranks the highest paid athletes in the world. If you look at the picture below or at the full list, you will see that Danish athletes are not part of the world’s elite measured on earnings. Why is that and what are some of the […]