The evolution of professional sports demonstrates a growing tendency of stakeholder demands dominating the application of sound governance principles, enhanced transparency, and good corporate citizenship. The Peng Shuai case in international tennis – and how the WTA has tackled it – illustrates an interesting development when it comes to the commercialization and politicization of sports. […]
Tag Archives | business of tennis
Wimbledon strikes again when marking its position as the most traditional and prestigious tennis event
By Kenneth Cortsen on June 26, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The 2014 edition of the The Championships, Wimbledon, which begun this week at the facilities of The All England Lawn Tennis Club in London, reminds global tennis fans of what it means to be the most prestigious tennis event worldwide. The tournament have proud traditions and a heritage that underscore how the tournament’s many rivalries, […]