When following the world of professional sports and especially football, you will recognize Emirates. In an investigation of sports sponsorships, the brand from Dubai comes to mind as a key player in the management of various sponsorship assets in different sports. In terms of football sponsorships, Emirates has taken a dominant role. The brand has […]
Tag Archives | Arsenal
High brand value in the football economy
By Kenneth Cortsen on May 7, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Global reach and management of brand assets are important parameters for football brands striving to maximize their brand value. Manchester United is a great example of a football brand, which has succeeded in terms of ‘going global’ and maximizing its revenue streams and brand value. According to BBC News, Manchester United recently reported a record […]
Looking at wages and turnover in the English Premier League 2011-2012
This post will give you an indication of what it takes financially to compete with the best football clubs in the UK (Premier League). It also reflects my earlier statement that ‘football is a money game’. According to the Guardian, the Premier League clubs collectively lost £205 mio. in 2011-2012. This is the case at […]