Global reach and management of brand assets are important parameters for football brands striving to maximize their brand value. Manchester United is a great example of a football brand, which has succeeded in terms of ‘going global’ and maximizing its revenue streams and brand value. According to BBC News, Manchester United recently reported a record […]
Looking at wages and turnover in the English Premier League 2011-2012
This post will give you an indication of what it takes financially to compete with the best football clubs in the UK (Premier League). It also reflects my earlier statement that ‘football is a money game’. According to the Guardian, the Premier League clubs collectively lost £205 mio. in 2011-2012. This is the case at […]
The value of LeBron James under discussion…..
CableTV.com released a story about ‘one of the heroes of basketball in the US and in the NBA’, LeBron James. According to that source, LeBron James is underpaid by $14,883,496. Arguments point toward the fact that LeBron James should make more money annually given the value, which he brings to the franchise, which he works […]
Taking a look at big spenders in ‘sports sponsorship’ – part 1
By Kenneth Cortsen on May 2, 2013 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Barclays is huge player in the financial industry, i.e. personal banking, credit cards, wealth & investment management, corporate & investment banking. The corporation has a large international presence worldwide. The financial industry traditionally invests highly in sports sponsorship. Barclays is no exception. As a reason for being involved in sports sponsorship, Barclays state that “sport […]
Asia as a growing sports market
Asia receives more and more recognition as a very important marketplace for sports and corporations, which utilize sports as a ‘marketing vehicle’. Globalization efforts of the biggest football (soccer) clubs in World have pointed towards Asia. The biggest American leagues, e.g. the NBA, have done the same. The trend seems to be the same when […]