“When I take my kid out and hit him ground balls at shortstop, he wants to be Derek Jeter. He doesn’t want to be me. So any professional athlete who tells you he’s not a role model is full of baloney.” (Father and Little League Coach – Pulley, 2001, p. 131 in Bush et al., […]
Archive | Sport Marketing
Italy’s ‘Serie A’ & the economic competition of European football leagues
By Kenneth Cortsen on August 14, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
What inspired me to write this post was an article, which I read on the Danish football site, www.bold.dk, earlier today. The article refers to statements from the AS Roma star Daniele De Rossi, who highlights the current position of Italian club football, which De Rossi associates with a ‘free fall’. He points to the […]
The NFL & branding – how the economics of the NFL influences consumer behavior
By Kenneth Cortsen on August 12, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The economics of the NFL has a penetrating influence on consumer behavior. One example of this is brought to football fans via the endorsement deals of the league’s star players. The video below is a perfect example. It displays Eli and Peyton Manning in a commercial for DIRECTV, which questions whether or not a phone […]
Neymar’s brand power – his FC Barcelona colleague Lionel Messi and Christiano Ronaldo still beat him but for how long?
By Kenneth Cortsen on August 12, 2013 in Sport & CSR, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Lionel Messi still has more penetration from a sponsorship angle than Neymar in Spain although the potential of Neymar is great and most likely will continue to grow in accordance with his presence in FC Barcelona. We have already seen that Neymar has developed a very powerful personal brand in Brazil and South America and […]
The business of professional cycling – from a Tour de France perspective
By Kenneth Cortsen on August 6, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The pinnacle of professional cycling is Tour de France. The race is a sporting mega-event and a large commercial show, which is enjoyed by millions of fans and hence acts as a market place for a dynamic flow of money. Teams, riders, sponsors, media, fans, cities and regions are among the actors in this entertaining […]