Liverpool Football Club and London School of Business & Finance (LSBF) have joined forces to introduce a new educational opportunity to sport management practitioners and general business people. Under the umbrella of LFC E.L.I.T.E.S. (Education and Learning Initiative Training Entrepreneurs in Sport), the educational programmes will offer courses, which combine classroom theory and football (soccer). […]
Archive | Sport Marketing
Football & the ‘transfer circus’ – star players are part of the clubs’ spending spree
Although different European countries are still struggling to recover from the mode of financial crisis, the football economy is different and hence is characterized by a ‘spending spree’. Competent football players are still in high demand. According to FIFA (2013), total income from 5,204 transfers worldwide was $928.8 mio. (£612 mio). Despite the fact that the […]
The business of tennis – from a Wimbledon perspective
By Kenneth Cortsen on July 9, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Sunday’s men’s final in Wimbledon marked a historic moment when Andy Murray lifted the trophy after his victory against world’s no. 1 Novak Djokovic (ATP ranking). Murray’s title was the first time a British player won the men’s single final at the prestigious tournament in the ‘era of modern tennis’ (Fred Perry won his last […]
UEFA, EURO 2016 and the application of social media
By Kenneth Cortsen on July 5, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In relation to my research within the intersection between sports branding, sports economy and sports management, I wrote a post (in Danish) on the 11th of June on this web site concerning the application of different media platfoms in professional sports in Denmark (the post was about football, i.e. soccer in the US). It was […]
The role of female sports fans in the business of sports
“Scarborough Sports Marketing Research noted the number of female sports fans has increased tremendously over the years (“The women are sports fans,” 2002; Vogt, 2002). In fact, the percentage of women who claimed to be very, or somewhat, avid sports fans doubled between 1998 (29%) and 2002 (58%; Gaffney, 2002). In 2008, women comprised 45% […]