Wembley Stadium in London, in the UK is managed under Wembley National Stadium Limited, which is a subsidiary of the English Football Association (the FA). The stadium plays host to some of the greatest football events like The FA Cup Final and the home games of the English national team. It is the second largest venue in Europe […]
Archive | Sport Marketing
ATP World Tour Finals – persuasive annual growth
By Kenneth Cortsen on November 27, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Sponsorship earnings have had a positive impact on the revenue streams of ATP World Tour Finals. In 2013, Sponsorship revenues for the event account for approximately £15 mio. That number equals about 25% of ATP’s overall sponsorship revenues this year (Sport Marketing Frontiers, 2013). Photo: the event’s official web site. Overall, the event’s commercial development […]
The value of media rights in European football
Price increases concerning media rights have characterized the commercial development of popular professional sports (Pedersen, 2013). Generally, the economic capability and performance of any football league or club is highly dependent on the development of the domestic and international media rights markets. This seems to be a fact whether or not we are focusing on […]
Kevin Magnussen & Formula 1 – potential to become Denmark’s most exposed sports brand internationally
By Kenneth Cortsen on November 15, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Kevin Magnussen just signed a contract with Formula 1 team McLaren and is set to make his Formula 1 debut in 2014. Formula 1 is the pinnacle of motor sports and from a Danish perspective it is MASSIVE to have another Dane included in this prestigious sport, especially with Kevin’s potential in mind. It is […]
Money in professional sports – looking at US major sports leagues
In professional sports, there is a clear association with money. Sports celebrities in the most commercialized sports are profitable properties. This post gives you some insights into the revenue streams of professional athletes. Though, the probability that YOU will end up as one of the world’s most money-spinning athletes is VERY LOW. Competition is fierce […]